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Jan 16, 2024

Billy Sinkford, Vice President of Echos Communications, discusses the genesis of the MADE show and its impact on the handmade bike community. He shares his experience as a former bike messenger and how it led him to work in the urban cycling industry. Billy also highlights the importance of brand representation and storytelling in the cycling industry. He provides insights into the success of the first MADE show and gives a preview of what to expect in the upcoming shows in Portland and Melbourne. Don't miss this exciting conversation about the future of the handmade bike community.

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Automated Transcription, please excuse the typos:

[00:00:00] Craig Dalton: Hello, and welcome to the gravel ride podcast, where we go deep on the sport of gravel cycling through in-depth interviews with product designers, event organizers and athletes. Who are pioneering the sport

I'm your host, Craig Dalton, a lifelong cyclist who discovered gravel cycling back in 2016 and made all the mistakes you don't need to make. I approach each episode as a beginner down, unlock all the knowledge you need to become a great gravel cyclist.

[00:00:29] Craig Dalton (host): This week on the show. I welcome Billy. Sinford from the maid bicycle show in Portland, Oregon. You may recall if you're a listener from last year that I attended the show. In 2023 and had dozens of interviews with fantastic frame builders from around the country. I super enjoyed the show, the experience, the overall vibe of the show.

So I was thrilled to get some communication from echos communications that the show is on. Again for 2024, I wanted to get a little bit of the backstory and inspiration for the show. And learn some secrets about the upcoming show in 2024. Little did I know at the end of this episode, I was going to learn about yet another exciting new development. I'll leave you with that.

And we'll wait till the end, until we find out that secret from Billy. But before we get started, I do need to thank this week. Sponsor a G one. Taking care of your health. Isn't always easy, but it should at least be simple. That's why for me, for the last decade, I've been drinking age one every day, no exceptions.

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That's drink AIG gravel ride to check it out today. Without behind us, let's jump right into my conversation with Billy.

[00:03:24] Craig Dalton (host): Billy, welcome to the show.

[00:03:25] Billy Sinkford: Thank you for having me, Craig. It's a pleasure to be here.

[00:03:29] Craig Dalton (host): I know it's a busy week for you guys at MADE, so I appreciate you making the time and I'm excited to kind of just talk about the show. I did a bunch of episodes and Certainly had a bunch of conversations with frame builders during my visit to made in 2023.

So I'm excited to just talk about the plans for 2024, but to set the stage for the conversation, we always like to kind of roll back a little bit and just understand, how did you develop a passion for the bike? Did you grow up riding? So why don't you start off by just letting us know where you grew up and how you discovered the bike and how that journey ultimately took you to kind of being in the industry as a professional.

[00:04:10] Billy Sinkford: Well, first off, thanks for coming to MAID in 2023. It was awesome to have you and love the videos that you put out surrounding it. And we're stoked for 2024. We'll get, we'll get there though. I was a bike messenger in Boston in the late 90s and early 2000s. Uh, that was my first job working on the bike, uh, all day, uh, rain or snow, uh, in Boston, and did that, uh, for quite some time.

Eventually ended up moving to San Francisco, uh, where I also was a, a bike messenger after a brief stint, uh, in divinity school, uh, which I decided was not, not for me. And from there, I started working with chrome industries and started working in kind of the urban cycling field of things. And, you know, for lack of a better term, I weaseled and worked my way into a job at chrome and.

Um, my, the director of marketing at Chrome, Rob Reedy, who is my business partner at Echos. He's the CEO of Echos and I'm the VP, uh, gave me a chance and gave me a job and we worked together for years over at Chrome and eventually, uh, founded Echos Communications, which is a PR and marketing firm for, Active outdoors, uh, with a huge focus on cycling and I am fortunate enough to be the vice president of that and manage, uh, manage our cycling stuff that echoes communications.

So that, that's

[00:05:47] Craig Dalton (host): how I got there. I'm curious if, if you go back to those days as a courier, my experience with the courier community there, there were certainly some couriers who were bike racers, bike lovers, lovers of all things, bikes, and they discovered curry being a courier as a vocation that allowed them to, you know, work on their bike and stay fit.

I've also heard from many of those same. Bike racer couriers that it's a horrible way to train because it's so hard on your body. So I'm just curious, were you, you know, part of that courier culture and the bike was a work mechanism and you fell in love with that, you know, the fixie kind of culture, or was there another thread of your passion for the bike that was mountain biking or road racing at the time?

[00:06:35] Billy Sinkford: When I was in Boston, it was definitely about the culture and community, and the bike was just the tool that allowed for all of that to happen. When I moved out to San Francisco, the company that I worked for, Godspeed Courier, we had a race team. I was partially in charge of all the sponsorships and helped out a lot of the company.

Definitely, uh, started wearing spandex and shaving our legs and going and doing local crits. And at that time road races, it was all road, uh, for me back then in the San Francisco Bay area and competed at all kinds of road races, uh, underneath the Godspeed courier banner. But I was, uh, I was a heavy dude.

I still am a, I'm a big guy and I never, uh, I went out and just. Beat the crap out of everybody for the first 20 miles and then basically did an 80 mile bike ride by myself after the rest of the race, but I absolutely loved it. And it was a different kind of community and that definitely carried over.

And, you know, I certainly by no means of. Kept up with it or pinned a number in a long time. I did last year for a minute, but, uh, definitely still enjoy being sometimes at the pointy end of the spear. Um, but yeah, messengering definitely brought me into that race culture. And then that carried over into my time in the industry, without a doubt.

[00:07:55] Craig Dalton (host): Yeah, obviously like Chrome had its parts of his origin from that culture and that vibe, that commuter, worker, the, you know, the well constructed bags and later the shoes and clothing that they brought into the mix as you kind of represented them and were kind of earning your chops on the business side of the bike industry.

What were you learning in that time that you kind of took forward about how brands need to be represented to cyclists in order to grow and be relevant?

[00:08:28] Billy Sinkford: Working in the urban cycling side of things first was, was really interesting and I think it relates to stuff in the handmade market. I think it relates to cycling as a whole because we, and sometimes think of ourselves as this huge entity, right?

In reality, cycling is a niche sport and a niche hobby. Uh, so looking at it through that lens and then knowing that urban cycling was a niche within. That niche, uh, we called it don't Timbuktu it back in the day Timbuktu started stopping selling messenger bags and started selling travel luggage and briefcases for a, for a brief minute.

And at Chrome, we just made sure we didn't Timbuktu it. And we were trying to stay. With the core sponsoring messenger races, making sure that we're not only sponsored them, but we're actively present at the races and engaging with the community and bringing a cool vibe and having a good time. And that I think has carried over into everything that we've done at echoes and hopefully what we've brought to, uh, the cycling community at large.

And that's the present. Be there and and be a part of the community.

[00:09:42] Craig Dalton (host): Yeah, I think there's so much to obviously the storytelling of these brands that is so critical and how they resonate with fans and consumers of these products

[00:09:55] Billy Sinkford: and it's really easy to lose it quite quickly. So, you know, having a good mission statement, understanding what your brand is, and actually standing by that and standing behind it, standing behind the community that you're, you're making products for, and hopefully.

An active part of that community. Do those, you're, you're going to be on the side of right. Yeah, you

[00:10:17] Craig Dalton (host): mentioned some of the work you do at echoes and just to set the stage for when we later talk about the maid show. Can you talk about some of the clients you've had the privilege of working with over the years?

And then we'll get into what was the genesis behind the idea for

[00:10:34] Billy Sinkford: made? Sure. We have had the privilege and pleasure and honest. I'd say honor of working with a lot of really amazing brands and folks within those brands. We started definitely on the urban cycling tip, but with that, we also, you know, feedback sports and, and mission workshop where our two first clients as an agency.

Uh, we launched and ran the Levi's Commuter Program, uh, for the first three years of doing that and did all of the global or national events rather, uh, bike shops and community building stuff around that. And that was super fun and and rad to, to work along the Levi's, uh, Levi's crew and their team.

Blackburn. Uh, we've worked with Greg Lamond. Uh, currently we've got an awesome, I guess, what's most relevant to the handmade community. Mosaic cycles, Argonaut cycles, Lowe, uh, we're currently, uh, and have been for quite some time working with Moots, Paul Components, Paul's a dear friend of mine, and we worked with him for several years, Abby Bike Tools, so everything, uh, we brought together.

Bosch to market here in the United States a couple months before Shimano got got into the e bike game here Uh worked with a ton of e bike brands So companies large and small we are just started working with Campagnolo, uh, which is phenomenal and we're really thrilled about that we've had the pleasure of working with over 100 bike brands and i've gotten to Floyd's of Leadville and Floyd Landis, dear friend, and we managed all of the, uh, PR and some of the marketing for all of his CBD stuff and, uh, and his Floyd's 5 cannabis as well.

So, gotten to work alongside people that I idolized when I was a messenger and had them become not only business associates, but folks that I call friends. Um, so it's been, it's been a wild journey and, uh, and we're still, we're still, I think, just getting started.

[00:12:36] Craig Dalton (host): Amazing. We were talking a little bit offline about the North American Handmade Bike Show, and it sounds like you've had a relationship, understandably so, with the brands you tended to represent with that show for, for many years.

Can you just talk about kind of your memories of that show and the place it kind of held in the industry

[00:12:56] Billy Sinkford: for you? Oh, I loved nabs. Absolutely loved it. Uh, used to go just as a, you know, marketing and PR guy for the brands that we worked with. Uh, so always had 5 or 6 builders or brands, uh, on the show floor that we were working with.

Uh, we did, uh, for a brief period of time for a little under 2 years, actually manage all the PR for the show itself when it was in Salt Lake City. Uh, obviously the show is not around anymore and, uh, Don and I. I've had a tumultuous relationship throughout the last, uh, 15 years for sure. Um, but. What Don did on the North American Handmade Bike Show, I think was phenomenal for the builder community and nothing that we're doing, I think, would be possible without the groundwork that went into that.

Both from Don, so kudos to him, and then also the builder community for showing up and being present. You know, being willing to put their energy and effort into something that has turned out to be really, really great or for the builder community. So I think the show was great. It was sad to see it go, but it also gave us the opportunity to start made, which is something that 10.

I mean, it's been 10 years plus, since we've been kind of talking about potentially. Helping put together a different version of a handmade bike show, a more modern version of it. And with Navs no longer taking place, the builder community asked us if we would step up to the plate and make it happen. We were fortunate enough to be able to.

To, to do that, so it's been, it's been pretty cool.

[00:14:39] Craig Dalton (host): Yeah, you know, obviously, like, with NABS going away, there was this pent up demand and enthusiasm for the builders to get together. To your point, NABS was just such a great gathering of such a diverse group of artisan frame builders that was so different than any other bicycle show that was around at the time.

When you started to see, like, NABS is not there. We are seeing this opportunity. We're going to take this mantle. It seems like it would be a daunting challenge to go from that idea to actually producing made. What was the decision making process? What did that look like for you? Or did you ask yourself what?

If we can just get 20 brands to commit early, I feel like there's enough momentum that we can do this. I'm just curious to get into your, your mind and your colleagues minds about when was the go, no go decision and what was that process like?

[00:15:38] Billy Sinkford: Well, COVID, we had wanted to do this before COVID. Luckily, we did not pull the trigger on, uh, any form of trade show prior to that, because that would have definitely changed things.

Uh, You know, nobody could travel. Nobody would have been able to show up. Uh, the community support, uh, my partner, Rob and I, uh, spoke to a bunch of builders, spoke to a bunch of brands, uh, brands that support the builder community. So Chris Kang specifically being 1 of them who we also we do, uh, manage their PR and everybody.

One after one, people said, yes, please do this. And yes, we'll help support it. And there weren't any nose and we just kept hearing. Yes. So we started looking at it from a logistic standpoint and realize that that we could pull this off and that it could be awesome. Originally, it was supposed to be entirely outside because of the pandemic.

And we didn't know. What that was going to look like and we kind of wanted to safeguard the show and there's a very, very brief window in Portland where the weather is fantastic. Uh, and we, we've got it right now or made it was. Wildly unseasonably hot during the, uh, the first year of the show, but, uh, the venue that we found is phenomenal, uh, and old abandoned shipyard, uh, I mean, you, you saw it yourself.

It's, it's perfect for the handmade, uh, market probably wouldn't work for. A bike show where track and specialized and giant wanted to show up and do their things. But for those that are actually working with their hands and, you know, making metal more metal, uh, super cool environment, uh, for them to be in and the venue lined up and after that, you know, that's it.

I won't say that all the pieces magically fell together. There was a lot of hard work from the entire team that made behind the scenes, but, uh, it came together and it, you know, hard work and then the support of the builder community, uh, really brought it all together and year one was fantastic. I mean, I know you didn't get to go for the consumer days, but we very purposefully had time so that you were able to be there and spend time creating content and talking with builders and the.

The builder community hadn't been together in, in years because of the pandemic and the lack of nabs even before that. So we carved out a little bit of extra time for that and that was super fun and got to take 200 builders, media and industry people and my favorite ride through Forest Park, uh, which was phenomenal.

So it wasn't just a show itself. I think it was the entire experience of being in Portland together and it was really cool.

[00:18:25] Craig Dalton (host): Yeah, absolutely. We got the food trucks in the back parking lot. Everything was just a lot of fun and I totally agree. It was, you know, nobody had to feel awkward about the style of booth they created or what they were bringing because it wasn't this super polished, super dome of convention centers or anything like that that we saw at Interbike.

It was really, it felt very native to the handmade bicycle community for

[00:18:51] Billy Sinkford: sure. And I think this year, you know, a lot of the, I would say 90 percent of the exhibitors, you know, we made a few videos, we, folks understood what they were walking into, to an extent. But it's one thing to see it online and read about it.

It's another thing to actually be in the venue. And now, most of the exhibitors are coming back for, for year two, and they all know what things look like. So I think it'll be really cool to see how people take the space. And make their little, their portion of it their own and work with it. So, I think year one was rad and there were some folks that had some killer, killer booth designs that you would never, ever in your wildest dreams see at Eurobike or Interbike or Sea Otter.

Um, and I think it worked out great that we weren't entirely outside because looking at some Consumer facing shows, which are all awesome, but it's a sea of 10 by 10 and 10 by 20 pop up tents, and we encourage people to bring tents so they've got their branding, but some of the cooler booths were, you know, handmade from wood that people brought with them, and it was super neat to see not only the folks showing, It's amazing work that they're doing, uh, but then also, you know, building a booth out that reflects that was, was

[00:20:04] Craig Dalton (host): really unique.

A hundred percent. It's just sort of, you know, everybody in the handmade community is so creative and just to allow them to have that freedom to develop their own displays. Super cool to see. And super fun for me to see some of the frame builders that I hadn't seen in a while, but also like a whole, probably 30 percent of them I'd never heard of before.

And it was just great. Having that opportunity to get their point of view to see their manufacturing techniques to see how, you know, they're taking, you know, in the instance of maybe frameworks taking aerospace tooling and machines that aren't always available to other artisans and using that because they have access to it to create just kind of a unique.

Process for creating a bike. Super fascinating to talk to guys like that. There

[00:20:53] Billy Sinkford: were, I have been, because we've been extremely deep and the handmade community for a long time, and I'm fortunate to call a lot of these folks, my friends, and prior to putting on made, I really thought that I had a pretty good grasp of what was going on in the handmade community and who was who.

And one of the biggest things that we did with the show was offering subsidized space. Making sure that bike flights was helping with discounted shipping, uh, there was not like a large host hotel that people felt they needed to stay at. So the show became really accessible and a lot of the younger builders and builders that did not show up at nabs came and exhibited, uh, made.

Also, some of the, the legends, my generation, not, not to totally date myself, but they're not spring chickens anymore. And some of them are hanging up the torch, uh, and, or don't want to stand on their feet for, for three days. Um, they've, they've passed that. So having a lot of the younger builders and new builders at the show and not having the new builder row be In the absolute back of the hall, like it was at NABs, I made sure we were dispersing, you know.

That you, a new builder was directly next to an established builder, and unless you're super deep in the industry, there was no way to tell the difference. You walked up to pretty much anybody exhibiting, and you were there to hear their story and not, uh, I don't know. It was really, it was cool. And I had to not, I did not spend a lot of time looking at the bikes during the show, which was really, really hard.

I love taking photographs. I spent a lot of time. Documenting bikes in my free time, and I purposefully didn't bring a camera to the show and tried not to ogle the work during the show. Late, late at night after everybody had gone home, that's when I did it. But, uh, it was just phenomenal craftsmanship throughout the entire haul.

It was awesome.

[00:23:04] Craig Dalton (host): I was there for obviously the media day and partway into the, the consumer day started, I think, around noon on the Friday and I was there till about two. So I just started to get the first wave of consumers. What was that like, you know, midday Saturday or whenever peak traffic was, if you were there as a consumer,

[00:23:25] Billy Sinkford: there were a couple of minutes where we were, we were pushing the limits of what that all could do for sure.

Uh, we have far more people than we expected. Uh, It was awesome. I mean, just so full, uh, unfortunately, extremely hot, and we had fans running like crazy and, uh, ran out to get every little bit of water that we could. Unfortunately, there were forest fires, uh, in other parts of Oregon and Washington, and all the water trucks and everything that we had kind of helped get together was unavailable.

Um, but we made it work. Uh, there were A couple thousand consumers in that hall on Saturday. We had over 5, 000 people come through between when it opened to the public on Friday and when we closed the doors for tear down, uh, on Sunday. So for year one, that was unbelievable, but the energy was super high and people were there.

They were talking with builders, looking at bikes. Uh, it was, it was really cool to watch. It was fun to have a quiet moment where. Media industry folks, we all got to kind of hug and high five and, and then it was when we opened the gates on Friday, it was, uh, it's a whole, whole nother, it was almost two shows in one,

[00:24:39] Craig Dalton (host): quite frankly.

Yeah, certainly a three day grind for those builders to. Talk to everybody and keep their energy high.

[00:24:49] Billy Sinkford: And we're, we're actually changing the format of the show this year. So we had a full day and a half that was for media and industry to kind of catch up and we did a poll of all the builders and brands after the show, and it was honestly split about 50 50 as to whether or not people wanted that extra time.

Or we would do just a half day of media hours before we opened to the public. For the second year of the show, we're going to. Give it a shot the other way and do, uh, Friday morning will be just media and industry and then again, we'll open to the public and do Saturday and Sunday, but that will make the show shorter and for a lot of these builders, regardless of what size or scale operation they are every day that they're not.

At the shop, that's a bike that's not going out to the customer, and this is not a large frame, a large bicycle company, for that matter, where it's happening, no matter whether the director of marketing is on the floor, like you're there talking to the builder, and that person is not making a frame for a customer, so we're trying to be cognizant.

Excuse me, cognizant of that and do everything that we're going to do, but keep it a little bit shorter so that they can get back to the shop and make sure that they're doing what they need to do for their customers.

[00:26:06] Craig Dalton (host): Yeah. Do you have a sense on the consumer side in terms of where people were traveling in from if they were obviously Portland's host to such a great community?

I'm sure there was tons of Portland locals who could drive in and enjoy the show. It was a first year show, but did you get a sense that people were flying in to

[00:26:24] Billy Sinkford: experience this? From the moment we announced that we had folks from all over the world that said that they were coming. There were people from Japan, Australia, uh, Europe coming from all over a lot of folks from the East Coast.

I think. California, Portland, I mean, we're dominant without a doubt because it's very easy for them to travel or much easier for them to travel to the show. But some of the first emails that we got after announcing the show were from fans of custom bikes and people that own custom bikes that wanted to come and they were going to make this their vacation from Japan, Australia.

And it was. Really rad to have this be a global show, not only reflected in the builders that were there because we also had builders from all over the world. This was not just Portland and California builders. We had folks from the east coast and uh, from all over the place. And this year for 2024, uh, the roster of builders and brands that are attending reflects that even more deeply.

Folks all coming back and then new folks coming from Australia and we've got folks coming from the west or east coast rather, that came in. Kind of peep the show a little bit to make sure that it was something that they wanted to come to and now, uh, now they're, they're coming out for year two and, and are going to be part of the show.

[00:27:42] Craig Dalton (host): That's a good segue into anything you'd want to highlight for year two. Any changes? Are there going to be more, more booths, more people? What, what can we expect in 2024?

[00:27:53] Billy Sinkford: Uh, more explosions, more people, hopefully no explosions. Uh, uh, I think we've got certainly more builders, more brands. We had to extend the floor plan.

So there's going to be an outdoor area as well as the indoor area this year. More food carts, more coffee. We'll still have the beer garden over there. And we're going to make sure to pop a little shade on top of that so that people can sit out there, even if it is a little bit hot. Uh, but I think there just are gonna be a variety of builders from even farther, uh, across the world.

And I'm, the coolest thing that I've seen is we made it a big point to have subsidized space and to invite builders from all over the place and to make sure that if they needed help financially. That we could still have them at the show. We wanted to make sure that the builder community was represented as a whole.

And there are builders that showed up and took those subsidized spaces that are now getting 10 by 20s at the show. Uh, that are saying that it was so amazing that they want to come back and have an even larger presence. So that to me was the coolest part is the show and the model works there. You know.

That, that really warmed my heart quite a bit to see that happen in several instances.

[00:29:12] Craig Dalton (host): Yeah, that says a lot. Tell us the dates of the Portland, Oregon show and where people can find out more information about it.

[00:29:20] Billy Sinkford: Uh, yeah. Made. bike is our website. You don't need a dot com. We've got dot bike. So just made.

bike and we will. Uh, make a lot of noise when we start selling, uh, consumer facing tickets for the show. Uh, the floor plan is ostensibly sold out and I still have a bit more of the wait list, uh, to work through. So, uh, if you're interested in, uh, being a part of the show, definitely get in touch sooner rather than later so we can see what we can do.

Uh, but it'll be this summer, uh, August 23rd through 25th in Portland, Oregon at Zydell Yards, which is right on the Portland waterfront just outside of downtown. Uh, and you can find us on Instagram at made. bike as well. And is

[00:30:06] Craig Dalton (host): there a risk that consumer tickets may sell out? Do people need to get on a mailing list or become aware pretty early in your

[00:30:13] Billy Sinkford: process?

Uh, it certainly can't hurt. Uh, we do have fire marshal limits that we're working within, uh, but I think we can very easily accommodate double the number of, uh, consumers that we have, uh, last year or so. We're hoping that people buy them in advance one because then it's less paper. It's a lot easier and we're able to get people through quicker, but we have not announced when we're going to start selling tickets to the public yet.

We'll wait a little bit. Probably as the snow and rains start to start to thaw and stop falling here. We'll start thinking about it.

[00:30:47] Craig Dalton (host): That makes sense. Well, everybody go over to made that bike and definitely get it on your radar for next year is a phenomenal fun show. So many beautiful bikes out there.

And for those of you in an entirely different part of the world. I think we've got some breaking news. We can talk about now. Billy about another

[00:31:05] Billy Sinkford: made show. Yeah, so this year MADE is expanding our footprint a little bit, and we are headed to Australia. Actually, we're headed to Australia before the main MADE show here in the United States.

And it's going to be held in Melbourne. We've got a wonderful director of show, Andy White from Fixo, who is a longstanding friend of mine personally and of the agency as a whole. We've worked with him on a number of projects throughout the year, and he is extremely dedicated to documenting and being a part of the handmade culture in Australia.

And we've already got commitments from an interest from Bomb Prova, Partington Wheels, the Lost Workshop, Delo Craft, and many, many more. And that is gonna be taking place June 28th and 29th, uh, at, uh, Darin, uh, verum, uh, just outside of Melbourne. And that also is coinciding with, uh, Andy's, uh, LAR. He has a large event called the the Melbourne.

Uh, which takes place on the cobblestones, uh, in, in Melbourne, which I've never personally got a chance to, to witness. I've only witnessed it, uh, via the magic of the internet and I'm looking forward to going over and being a part of that event and then, uh, being present, uh, checking out the builder community in Australia.

[00:32:33] Craig Dalton (host): Yeah, that's super exciting. I'll be curious to see if it's drawing builders from other parts of Asia, um, into that show and what a fascinating view you'll have to kind of go over and see that community and how it differs and how it's similar to what we have here in North America.

[00:32:54] Billy Sinkford: I think there's some things that are universal to a degree, but.

Every country is different. Uh, every builder is doing things differently. So, we're really looking forward to going over and hearing all the stories and seeing the work. I do think that there will be a larger draw. I think that. The USA show will always be the largest made show, uh, just because we're able to draw from, I think that we've got an awful lot of media here.

We've got a really captive audience, uh, but Australia is quite far away as I am soon to find out on that plane ride. I've heard from people. Uh, so I think there are a lot of, a lot of builders that, you know, having a maid in Australia will give them a chance to get global exposure and connect with media and consumers in a way.

Uh, That they haven't before and maybe there are some builders here from the United States that in 2025 decide that they're going to do both or maybe a builder here in the United States has already got great relationships with their customer base and the shops that they work with, uh, here and they want to go dip their toes into another country and see what's going on over there.

And I think this will, this will give builders an opportunity to get even more exposure for

[00:34:10] Craig Dalton (host): the work that they're doing. Yeah, it's super exciting and congratulations on the launch of that event. I can't wait to hear all about it. I can't wait to see you in Portland again this summer. Definitely one of my favorite shows that I attended as a podcaster and just overall enthusiast.

So thanks for all your energy, Billy, you put into the industry as a whole and into the made show.

[00:34:33] Billy Sinkford: It is my pleasure. Uh, we're really looking forward to MADE this year, uh, beyond looking forward to it. We're, we're thrilled. So it's hard to, hard to keep the excitement contained some days. I get to talk with so many cool people all the time.

And it's going to be a rad year for MADE and a rad year for the handmade world as a whole. And thank you for taking the time to, to chat with me, Craig. Of course. My

[00:34:55] Craig Dalton (host): pleasure. Cheers. Cheers.

That's going to do it for this week's edition of the gravel ride podcast. Big, thanks to Billy for coming onto the show. Super excited about made 20, 24 in Portland and super excited for those of you down under in Australia. Perhaps my cousin Teebo to enjoy the made Australia experience in 2024. Also big, thanks to our friends at AIG one.

Remember, check out, drink Agee. Dot com slash the gravel ride for those free travel packs and free supply of vitamin D plus K2. I hope you're doing well in 2024. And until next time. Here's to finding some dirt under your wheels.